The mass media are the vehicles that carry messages to large audiences.
These media include books, magazines, newspapers, records, movies, radio, television, sound and video recordings.
The mass media are essential. They keep people current on public policy and decision making.
As Canadians-we consume both Canadian and American media.
The Paul Bernardo drama and trial is a very good example of the difference between Canadian and American news coverage.
Why do you buy The Gap pants, Tommy Hillfinger t-shirts and Nike shoes?
Who decides what music gets played on Power 101 plays today's best music, now show me my money?
Who chooses the news stories on CFCN?
Should you worry about children imitating the characters on SouthPark or Beavis and But-head?
Is there too much violence on television?
The media are everywhere. They are ubiquitous. They affect
This course is designed to help you become more informed and critical as a user of the mass media by using various theoretical models to examine various media.
We will look at each media individually, like the printed word, sound recordings and movies look at the past, the present and future.
1. Live next door to the largest exporter of mass media products
2. We are multicutural
3. We are bilingual.
Through the mass media, we learn almost everything we know about
the world around us.
An informed and involved citizenry is possible in modern democracy
only when the mass media work well.
People need the mass media to express their ideas widely.
(EXAMPLE: MEME THEORY)
Powerful forces use the mass media to influence us with their ideologies
and for commercial purposes.
How is Canadian culture shaped by American media? Consider that
the average Canadian watches more American
The heart of the media's information function lies in messages called NEWS.
BLACKBOARD EXERCISE: DEFINITION OF NEWS
EXAMPLES OF FAVOURITE PAST TIMES.
People form opinions from the information and interpretations to
which they are exposed.
The mass media binds communities together by giving messages that
become a shred experience.
The same phenomenon occurs on a national level.
EXAMPLE: ENCARTA TELEVISION
An ongoing tension in the mass media exits between
1. Advancing social and cultural interests:
2. Giving broad segments of the population want
A lot of media criticism can be understood in the context of this elitist-populist continuum
1. People who see a responsibility for the mass media to provide cultural and intellectual leadership fall at one extreme.
2. At the other extreme are people who trust the general population to determine media content through marketplace dynamics.
SOURCE: Abridged version of Chapter one from: Vivian, John and Maurin, Peter. (1997). The Media of Mass Communication. Allyn and Bacon Canada. Scarborough, Ontario.
NOTE: Often-misused spelling of the word communication. Mass media are things, such as a letter, communication, singular. If several things, like televisions, communications, with an s or plural. Mass communication is a process, spelled communication, without the s.